As you can see from the slides above, the main difference between ICO and IPO is the following:

• In IPO investors spend cash for an ownership of the company whereas in ICO investors spend cash for an ownership percentage of the functional utilities or proprietary money supply
• In the traditional scheme products or services rely on external money supply. In ICO the operating company has a range of control on token supply, depending on issuance rules

Then they go on to evaluate the difference between investment schemes in both cases, supply and demand dynamics, types of risks for ICO projects and associated limitations.

Current ICO market

In the second part of the report Autonomous presents a full analysis of the current ICO market with its key players as of now.  

In the third part, we are provided with a comprehensive view of all types of investors from early adopters, Crypto players and miners to more traditional investors, such as hedge funds, private equity and retail.

After that Autonomous provides us with some strategic context and direction, stating that it is high time financial institutions acknowledge that there is a meaningful economic activity being developed. Unfortunately, most of the new ventures die but the survivors become winners that take it all. And while the market is separating the wheat from the chaff there are many reasons to incorporate ICOs in your investment package.