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Startup Evolution Curve - a step-by-step manual to launch your startup (25% discount for InnMind users)

by Administrator, on May 2
All InnMind users have a chance to get the detailed guide on how to launch a product with a 25% discount
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Dr. Donatas Jonikas, the author of Startup Evolution Curve holds a Ph.D. in Economics and a Master’s in Marketing Management. He has more than 12 years of experience in the field and helped to implement winning marketing strategies for more than 50 companies in different countries and industries around the globe. 

If you want to find investors for your startup or if you are developing an innovative business on your own, this startup marketing manual is a shortcut! 1,447 startup founders from all over the world shared their experience and nearly 500 additional in-depth interviews were done to write this step by step manual for startup owners. This book has been highly evaluated by 30 experts around the World! 


Donatas Jonikas (PhD) provides clear and actionable guidelines for what to do next if you want to transform your innovative ideas into profitable and scalable business:

  • What should be done and why it is needed
  • Actionable steps and how to do it
  • Real case startup examples
  • References for further reading
  • Templates and swipe files for download


This step-by-step guide is designed for people who don't have time and want to take action right now. If this describes you, here is how you should use this book:

  • Choose one of the five startup development stages you are currently most interested in
  • Review the topics to get to what should be done in that stage
  • Review the "how to do it" infographic at the beginning of the topic and follow the instructions


The concept of Startup Evolution Curve has five stages with seven lessons (or tasks to be done) in each. This is a comprehensive manual with 35 lessons on startup marketing strategy and implementation that covers:

  • Feasibility study
  • Hypotheses and experiments
  • Fundraising
  • Product launch
  • Growth hacking


  • 20 templates and swipe files for download
  • Online video course on how to create an irresistible offer
  • Invitation to join the group of like-minded startup entrepreneurs


Some reviews of the book: 

The book was highly evaluated by beta readers and even named as “an IKEA guide for building your next startup!” 

"It's like an IKEA guide for building your next startup. Startup Evolution Curve is a detailed, comprehensive, understandable, and - most important - deeply practical instruction handbook. Every piece of information is based on more than 1,000 different practices, processes, routines, and tips from existing startups. That makes it a must-read when launching your next big thing." 

Michal Tomek, Co-founder & Editor at SlovakSTARTUP

"This book is a great way to rehearse some of the crucial elements that you need to align in order to have a successful business. Think about it like a roadmap that will guide you to the most important stages in your startup: 1. Feasibility Study, 2. Hypotheses and Experiments, 3. Fundraising, 4. Product Launch and the very hot topic of 5. Growth Hacking. Donatas has gathered together the essentials that I would love to have received from my entrepreneurship classes in high school and during my Business University degree. Startup Evolution Curve is in the same league with The Four Steps to the Epiphany by Steve Blank and The Art of Startby Guy Kawasaki. I would recommend Startup Evolution Curve to startup enthusiasts, first time or serial entrepreneurs and even to my own kids!" 

Denis Todirica, Start-upChile Entrepreneur. Forbes 30 under 30

"I know how challenging it is to build a successful startup (I’ve already developed three). There are always more bad experiences and issues than truly exciting moments, but the result of all of the pitfalls is learning. If I could have read this book before creating my first startup, I would have avoided many pitfalls and tons of frustration. My philosophy is to always be coached and this book is full of guidance, not only for the early stage entrepreneurs but also for the already successful ones. None of the books will keep you from failure, but this one will definitely help you make better decisions." 

Ariel Mizrahi, Serial Entrepreneur & Mentor at StartupMexico.

Read more reviews here


Videos with the author: 



Webinar with Dr. Donatas Jonikas on InnMind


Learn more about Dr. Donatas Jonikas 

You can pre-order the book "Startup Evolution Curve

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Note: Full or partial copy of the publication is allowed only with the direct active link to InnMind platform.

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