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Marketing & Advertising

A Retailer’s Guide to CPM Advertising

by Emma Marie, on Oct 3
CPM advertising is one of the popular and effective means of e-Commerce marketing. Here’s what you need to know about this amazing approach.
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Nowadays, almost all businesses have a website or an e-commerce site. Technology has played a huge part when it comes to modern marketing and business strategies. There are plenty of ways to promote your business online – from social media marketing, SEO, ads and many more. CPM advertising is one of the popular and effective means of e-commerce marketing. Here’s what you need to know about this amazing approach.

What Does CPM Mean?

For first-timers, you might be wondering what is CPM and what does it stand for. CPM, or cost per thousand impressions refers to how much an ad would cost when displayed a thousand times. Google Display Network is one of the most popular ways in managing these ads. Unlike Cost per Click wherein, business is charged every time a prospective customer clicks their ad, CPM charges only when the ad is displayed on someone’s browser.

Advantages of CPM

CPM is a popular e-commerce marketing strategy. Many businesses use this technique because of the multiple benefits it can offer.

  • Relevant advertising – Plain advertising is a lot different than relevant advertising. The goal of CPM is to promote your business website on most relevant affiliate websites to effectively reach the right audience, making this approach more efficient than others.
  • Increased visibility – Just like other online marketing approaches, CPM aims to make your brand more visible and searchable online whether in local or global searches. If you’re looking for cost-effective ways to promote your brand, CPM is a great way to do so.
  • Increases Conversion – Your online advertising strategies will be a waste if there are low conversions from it. Conversion rate refers to the number of people who go from simply viewing your ad to actually buying your product or service. In CPM, you can be assured that you’re getting into the right audience, increasing conversion rate and your profits.

Traditional vs. Viewable CPM

A newer version of CPM has become popular in e-commerce marketing today – viewable CPM. In regular CPM, a company is charged every time their ad plays on someone’s browser. However, in viewable CPM, you will only be charged when the ad is actually seen by a user. This technique is more effective than regular CPM and many business owners find it cost-efficient. Viewable CPM gives them an assurance that their ad is not just placed out there – it is displayed in the best viewable position as possible. Businesses that opt to invest on viewable CPM are more successful and can definitely keep up with the heavy competition in the online market.

CPM is definitely a great way of building up your brand. It helps promote your newly built brand in a more conversion-oriented way that would definitely increase your brand awareness in just a short span of time. If you’re planning to incorporate CPM into your e-commerce marketing strategy, be sure to work only with the experts in this field for the best outcomes. That way, you’ll be assured that all the resources you invest in it is worth it.

Note: Full or partial copy of the publication is allowed only with the direct active link to InnMind platform.

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